Impact Mapping to visualize connections among business goal, people and impacts to their behaviors
Impact Mapping – helps you build products and deliver projects that make an impact!
Impact mapping is a strategic planning technique that prevents organisations from getting lost while building products and delivering projects, by clearly communicating assumptions, helping teams align their activities with overall business objectives and make better roadmap decisions.
by Gojko Adzic (http://impactmapping.org/)
To expand this effective technique, we made as short introduction video with demo.
What is Impact Mapping?
I am Kenji Hiranabe. Today I am going to talk about “Impact Mapping” and demonstrated by Astah.
Suppose you have an idea and you are making a service or product by developing a piece of software. If you are a developer, you often tend to focus on features of the software. but in order for your idea to succeed, you have to step back and make sure that you think not about the features but about the “impacts” of the software that affects people’s behavior.
“Impact Mapping” is a way of visualizing connections among “Business goal” and relevant people called “Actors” the impacts to their behaviors, and the ‘features’ of the product called “deliverables”. Impact Mapping helps you concentrate your effort to the shortest path to success. by creating maximum impact by minimum software. Ok, let’s see the demo!
Kenji (K): I’m here to interview with Satomi about her new product. Hi Satomi!
Satomi (S): Hi Kenji
K: So I heard that you are making a new product.
S: Yes, that’s correct.
K: What kind of a product is it?
S: It is a role playing game.
K: Let’s try “Impact Mapping” for that. First of all, what’s the business goal this time?
S: To get 1 million players.
K: Then I will put “1 million players” at the center of the map. What kind of people are involved to the achievement to the goal?
S: First, they will be “Players”.
S: And second, there will be “Internals” like us, “developers” of the product and “marketing team”.
K: So Actors will be “Players” and “Internals” divided into “Dev. team” and “Marketing team”.
K: Then let’s focus on “Players” first. What kind of impacts do you want them to make to achieve the goal?
S: We want them to invite their friends to play the game that increases the players.
K: Good idea. What others?
S: We want them to recommend that the game is cool and good.
K: So impacts would be “Invite friends” and “Recommendation”.
K: So about “Invite Friends”, what kind of features or I would say “Deliverables’ you can think of to make that impact?
S: Nice simple feature would be “Auto-invite”
K: I see that’s simple. What others?
S: We want “incentives” for the players to invite their friends incentives like… kudos or stars or some kind of recognitions.
K: They get kudos when they invite friends.
S: Yes, more friends they invite, they get more recognitions.
K: What about “Recommendation”?
S: Recommendation. Nice feature would be posting the screenshots of the game when they clear the stage.
K: Awesome photos. To the SNS or… ?
S: Yes, on SNS like Facebook, Twitter automatically, so that other people can see cool pictures that make them want to play too.
K: This will be the “Impact Map”!
If you are in the business side, this Impact Map will also help you communicate the business intentions to the development team.
Next time I will show you how to create user stories or UseCases from this Impact Map. Until then. See you!